B2B Media Publishes Industry Articles

April 13, 2009 - Greenville, SC

B2B Media further positioned itself as an industry leader this month when members of the firm released two published industry informational articles.  Both have been syndicated and are available online on several industry websites. 

The articles, “Transform your Environment with Architectural Graphics” and “Vehicle Wrapping as Lucrative Advertising Medium” are printed in their entirety below:

Transform your Environment with Architectural Graphic

Architectural Solutions

Today’s consumer expects a brand experience that goes beyond packaging, television and posters. Since the computerized world is handling and manipulating today’s information in a totally different way, organizations are doing the same.  They are utilizing the structures that are a part of everyday life as a means of communication.  The city, the building, and the working environment of the architect are just some of these extremely important structures.

Some companies are finding a niche providing high quality services in Architectural Engineering, Architectural Design, Exterior and Interior 3D rendering plans, Elevations and Sections, CAD Services, Cost Estimation, CAD Engineering, etc.

The scope of these architectural graphics companies typically includes an initial consultation, design, production and installation.  They seamlessly transform retail spaces, restaurants, stadiums, hospitals, corporate offices and almost anything and everything the client needs to connect with their audience. Each client is unique with a different set of needs and these companies aim to provide memorable and big solutions to each client.

Getting Noticed

It is necessary to bring out the thoughts, design ideas, and the client’s visualization regarding any project. A collaborative approach, creative input and emphasis on economic solutions develop an impressive and cost effective solution for the clients. While designing the project, it is important to pay special attention to ensure that the impact of the design will get the client noticed among its competition.

Companies like B2B Media, Inc. follow a Six Step Process that gets a client noticed by analyzing what the client needs, how they need it and when they need it.

• It starts with some Q&A, where the client’s needs and goals regarding the project are understood. Key individuals are gathered to establish project goals and determine the scope of the work.
• This is followed by “Strategy and Organization” where the groundwork for the creative team is laid.  This includes organizing content—photos, logos, copy—as well as a site survey to collect detailed measurements.
• The next step, “Creativity,” is executed by working hand-in-hand with the client to best integrate the brand with the proposed environment.
• Once “Creativity” is executed at its best, the Production department ensures that everything is printed and constructed to meet the look and specifications presented in the artwork.
• 3M and UASG-certified installers coordinate with the client and incorporate large crews to handle projects quickly if needed. In short, deadlines get met.
• Quality Customer Care is ensured by offering full support for updates in the years to come.

Services

Architectural Graphics companies focus on utilizing the latest technology and materials, along with providing the highest quality service.  Their main goal is to keep their clients on the leading edge of Information Transfer Technologies, adding significant value to the business in today's Dynamic Digital Environment.

B2B Media, Inc., one of the leading Architectural Solutions providers, can create quick and cost effective Murals, Banners in all shapes and sizes, Window Graphics that create a unique first-impression for prospects, and Custom Displays that are unique and totally customized to the space.  In addition, the company creates Architectural Wraps that turn a building into a powerful Advertising and Selling tool.

Architectural Lettering and Logos are a central tool for branding. Corporate logos or Company logos can be critical to the success of the business.

B2B Media, Inc. assists its client by creating a positive first-impression through an effective architectural logo. The architectural design of an office reflects overall "feel" of the company it represents and should promote a feeling of authenticity and professionalism. If Architectural Letters are used, the letters are the same height and width, making the project both simple and classy.

Vehicle Wrapping as Lucrative Advertising Medium

What is Vehicle Wrap?

Vehicle wrapping is the marketing practice of covering all or a part of the vehicle in an advertisement.  It transforms your fleet or vehicle into a rolling billboard for your business.  The design is printed on special vinyl adhesive and the wrap is applied to the car or truck, transforming the look of your vehicle into a head turning piece of art. Its growing popularity is due to its ability to get noticed, draw attention to your business and that tit costs much less than traditional advertising mediums. Companies like B2B Media, Inc. create high quality, high resolution car, truck and fleet wraps; and turn your vehicles into eye-catching advertising machines.

Types of Auto Wraps

Depending on how much of your vehicle you want to wrap, there are few different options:

• Full Wrap – Which covers the entire surface of the vehicle
• ¾ Wrap – Which covers the ¾ surface of the vehicle
• Partial Wrap – Which covers the partial surface of the vehicle

Why Vehicle Advertising?

Auto wraps have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness. Companies like B2B Media, Inc., which have years of experience and specialize in Vehicle Graphics can do wonders for building your brand for your business. With various companies offering vehicle wrapping and branding services, it becomes important that you pick the right company to look after your vehicles, as they will be working to build your brand and promote your business.

Benefits of Vehicle Graphics

• Cost-Effectiveness & Better Shelf - Life -  Newspaper / Radio advertisements are expensive and have a very limited shelf-life compared to Vehicle Advertisements, which can last for a much longer time.
• Brand Awareness – They raises the brand awareness of your company, product and services.
• Innovative Approach – Wraps are an innovative approach to advertising. They work 24-hours a day to create awareness for your company, and are constantly reaching new and potential customers.
• Reach Potential Customers - You can also reach potential customers that may not see ads in newspapers, on radio or TV, or through the Internet. While they can turn away those mediums, it's more difficult to ignore ads placed directly in front of them during their daily commute.
• Protect Vehicle – Vehicle Wraps actually protect existing paint jobs and can be easily removed anytime.

Effectiveness of Commercial Vehicle Graphics

• According to one study, Outdoor media reaches the entire socioeconomic spectrum of Americans. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper – as almost one out of three Americans do not read a daily newspaper anyway - and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.
• Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.

• According to the Cox Communications/Eagle Research:
• 48% of those polled viewed car wraps as the most unique advertising medium available
• Car wraps and television ads were viewed as the two most memorable mediums
• 47% of 18-34 year olds surveyed found car wraps especially memorable
• Car wraps rank highly among advertising media for positive associations
• Of the target population, 61% spend over 1 hour per day on the road and 33% spend over 2 hours

B2B Media, Inc. offers cost-effective advertising and branding solutions with maximum impact. We design, produce and install high-quality vinyl graphics for cars, trucks, vans, fleets, trailers, plus building, wall and stadium spaces. Our 3M certified installation team travels nationwide to oversee both large and small jobs.  For additional information about the company please visit www.b2bmedia.com or call 1.800.230.0978.